What files does this skill generate?

The skill produces a comprehensive suite of files including guideline.yml, voice.yml, values.yml, and markdown files for market research and usage rules.

Can I resume a brand build if I stop halfway?

Yes, the skill automatically checks for partial files in your brand directory and will resume the sparring process from the last completed section.

How does the brand-strategy skill perform research?

It utilizes Perplexity to conduct real-time competitive landscape analysis, ensuring your brand positioning is grounded in current market data.

Do I need to be a branding expert to use this?

No, the skill uses an interactive sparring approach with one question at a time and multiple-choice options to guide you through professional branding principles.

Brand Strategy & Identity Builder

Name: Brand Strategy & Identity Builder
Author: hjemmesidekongen

byhjemmesidekongen

0•

营销自动化

Builds comprehensive brand identities through interactive market research, competitive analysis, and strategic positioning.

This skill automates the professional branding process by combining real-time competitive research with interactive strategic sparring. It guides users through a structured workflow to define target audiences, brand voice archetypes, core values, and content pillars. By generating a standardized set of YAML and Markdown guidelines, it ensures brand consistency across development and marketing efforts, storing all assets in a structured directory for easy reference by other AI workflows.

主要功能

01Structured generation of brand guidelines, values, and content pillars

020 GitHub stars

03Interactive brand voice discovery with archetype-based attribute mapping

04Automatic creation of 'Dos and Don'ts' documentation based on brand DNA

05Automated competitive market research using Perplexity integration

06Strategic positioning and audience segmentation sparring sessions

使用场景

01Launching a new startup or product from a blank slate with professional identity docs

02Generating consistent brand documentation for distributed teams and AI agents

03Rebranding an existing project using a structured, data-driven methodology

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add hjemmesidekongen/ai brand-strategy

For use in Claude.ai and ChatGPT