How does it distinguish between voice and tone?

It treats voice as the brand's consistent personality and tone as the way that personality adapts to specific contexts, channels, or emotional states.

Is this useful for UI/UX writing?

Absolutely. It provides principles for product UI, including Slack's five copy principles, to ensure interface language is clear, simple, and helpful.

What brand frameworks are included in this skill?

The skill supports Bloomstein's BrandSort, Nielsen Norman Group’s Four Dimensions of Tone, Aaker's Brand Personality, and the 'this but not that' technique.

Can this skill help with AI-generated content consistency?

Yes, it includes specific instructions for creating AI-ready guidelines that translate complex brand values into actionable prompts for LLMs.

Brand Voice Development

Name: Brand Voice Development
Author: mike-coulbourn

bymike-coulbourn

•

营销自动化

Provides industry-standard frameworks and templates to define, refine, and document a brand's unique verbal identity and tone.

This skill empowers developers and creators to build comprehensive brand voice systems using established methodologies like Bloomstein’s BrandSort and Nielsen Norman Group’s Four Dimensions of Tone. It offers actionable guidance for distinguishing consistent voice from situational tone, creating 'this but not that' constraints, and establishing tone adaptation matrices across different channels. Ideal for teams looking to maintain verbal consistency across product UI, marketing, and support, this skill ensures a brand's identity remains distinct and authentic, especially when scaling content production with AI.

主要功能

01Implementation of Bloomstein's BrandSort and Message Architecture

02Refined 'This But Not That' constraint development

03AI-optimized voice documentation and prompt templates

04Nielsen Norman Group’s Four Dimensions of Tone mapping

05Channel-specific tone adaptation matrices for UI, Social, and Support

063 GitHub stars

使用场景

01Developing comprehensive verbal identity guidelines for new products or startups

02Creating a 'this but not that' framework to ensure multi-writer consistency

03Adapting brand personality for sensitive contexts like error messages or customer recovery

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add mike-coulbourn/claude-vibes brand-voice-development

For use in Claude.ai and ChatGPT

Download Skill