How does it distinguish between voice and tone?

It treats voice as the brand's consistent personality and tone as the way that personality adapts to specific contexts, channels, or emotional states.

Is this useful for UI/UX writing?

Absolutely. It provides principles for product UI, including Slack's five copy principles, to ensure interface language is clear, simple, and helpful.

What brand frameworks are included in this skill?

The skill supports Bloomstein's BrandSort, Nielsen Norman Group’s Four Dimensions of Tone, Aaker's Brand Personality, and the 'this but not that' technique.

Can this skill help with AI-generated content consistency?

Yes, it includes specific instructions for creating AI-ready guidelines that translate complex brand values into actionable prompts for LLMs.

Brand Voice Development

Name: Brand Voice Development
Author: mike-coulbourn

bymike-coulbourn

•

设计工具

Provides industry-standard frameworks and templates to define, refine, and document a brand's unique verbal identity and tone.

关于

This skill empowers developers and creators to build comprehensive brand voice systems using established methodologies like Bloomstein’s BrandSort and Nielsen Norman Group’s Four Dimensions of Tone. It offers actionable guidance for distinguishing consistent voice from situational tone, creating 'this but not that' constraints, and establishing tone adaptation matrices across different channels. Ideal for teams looking to maintain verbal consistency across product UI, marketing, and support, this skill ensures a brand's identity remains distinct and authentic, especially when scaling content production with AI.

主要功能

Implementation of Bloomstein's BrandSort and Message Architecture
Refined 'This But Not That' constraint development
AI-optimized voice documentation and prompt templates
Nielsen Norman Group’s Four Dimensions of Tone mapping
Channel-specific tone adaptation matrices for UI, Social, and Support
3 GitHub stars

使用场景

Developing comprehensive verbal identity guidelines for new products or startups
Creating a 'this but not that' framework to ensure multi-writer consistency
Adapting brand personality for sensitive contexts like error messages or customer recovery

关于

主要功能

Implementation of Bloomstein's BrandSort and Message Architecture
Refined 'This But Not That' constraint development
AI-optimized voice documentation and prompt templates
Nielsen Norman Group’s Four Dimensions of Tone mapping
Channel-specific tone adaptation matrices for UI, Social, and Support
3 GitHub stars

使用场景

Developing comprehensive verbal identity guidelines for new products or startups
Creating a 'this but not that' framework to ensure multi-writer consistency
Adapting brand personality for sensitive contexts like error messages or customer recovery