Is there a way to prevent specific jargon?

Absolutely; the Vocabulary Pillars section includes a 'banned words' list to ensure writers and AI agents avoid jargon or outdated terminology.

How do I integrate this into my existing workflow?

This skill can be paired with other GTM agents like 'define-brand-platform' to automatically insert tone guidance into your development and content generation tasks.

Can I use this for technical documentation?

Yes, the Persona Variations feature allow you to adapt your brand voice specifically for developer and technical audiences while maintaining core brand pillars.

How does this skill help with localization?

It provides specific localization notes and cultural guardrails to ensure brand nuances and core personality traits are preserved during the translation process.

Brand Voice Glossary

Name: Brand Voice Glossary
Author: gtmagents

bygtmagents

•

营销自动化

Establishes and enforces consistent brand tone, diction, and vocabulary standards across all communication channels.

The Brand Voice Glossary skill provides a structured framework for defining and maintaining a brand's unique personality through voice attributes, vocabulary pillars, and localization guardrails. It enables teams to standardize copywriting styles for diverse audiences—from developers to executives—ensuring that every interaction remains on-brand. Whether you are launching a new product, onboarding an agency, or localizing content for international markets, this skill helps automate the application of brand-specific linguistic rules and stylistic preferences.

主要功能

01Provides Localization Guardrails for culturally nuanced brand translation

02Creates Persona Variations to adapt tone for developer, executive, or consumer audiences

03Defines Voice Attributes with specific do/don't traits and examples

0429 GitHub stars

05Builds Vocabulary Pillars including preferred terminology and banned words

06Standardizes Grammar & Formatting for casing, punctuation, and inclusive language

使用场景

01Onboarding agencies and new hires to internal brand copy standards

02Localizing marketing content while maintaining a consistent brand personality

03Automating the review of UI/UX copy for brand-voice alignment

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add gtmagents/gtm-agents brand-voice-glossary

For use in Claude.ai and ChatGPT

Download Skill