What is the 'confident-vulnerability' voice formula?

It is a communication style where vulnerability comes from what you admit (e.g., not having all the answers), but confidence comes from how you say it (e.g., direct statements instead of questions).

What is 'Verify Mode'?

Verify Mode is an auditing feature that runs a 'kill list' check to remove phrases like 'Honestly...', 'Does that make sense?', and 'I can't promise...' before publishing.

Can I use this for non-therapy content?

While optimized for the 'Jesse' brand voice in a therapy context, the underlying logic of removing hedged language and using direct openers is beneficial for any high-trust professional service.

How does this skill handle regulatory compliance for therapists?

The skill includes specific CRPO compliance logic that identifies and rewrites outcome claims or guarantees into ethical, process-focused descriptions.

Brand Voice Therapy

Name: Brand Voice Therapy
Author: jhcynamon1

byjhcynamon1

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内容管理

Applies a specialized 'confident-but-vulnerable' brand voice to therapy practice content while ensuring regulatory compliance.

This skill empowers Claude to adopt the unique professional identity of a psychotherapist, balancing clinical authority with human vulnerability. It is designed to transform hesitant or overly technical language into direct, supportive communication that builds trust with potential clients. By utilizing a 'Voice Dial' system, the skill adjusts tone intensity based on page type—from high-engagement homepages to neutral privacy policies—while strictly adhering to CRPO (College of Registered Psychotherapists of Ontario) compliance standards by reframing outcome promises into process-oriented descriptions.

主要功能

01Includes a 'Verify Mode' with a phrase kill list to audit content for weak or repetitive expressions.

02Applies a signature 'confident-vulnerability' tone to eliminate hedged and uncertain language.

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04Translates clinical terminology into human-centric verbs like 'unpack', 'explore', and 'figure out'.

05Adjusts tone through a 'Voice Dial' system (80/20 to Neutral) based on page context.

06Ensures CRPO compliance by removing outcome guarantees and unauthorized testimonial structures.

使用场景

01Drafting authentic hero copy and CTAs for therapy service pages that drive conversions.

02Refining therapist 'About Me' sections to balance professional credentials with approachable vulnerability.

03Auditing existing blog posts and email sequences to remove hedging and 'uncertain' filler words.

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add jhcynamon1/nextsteptherapysite-v2 brand-voice-therapy

For use in Claude.ai and ChatGPT

Download Skill