Is it useful for early-stage startups?

Yes, it provides specific organizational structures and budget targets for companies ranging from Series A to Series C and beyond.

What is the CMO Advisor skill for Claude Code?

It is a specialized capability that provides strategic marketing leadership, helping users build demand generation plans, calculate ROI, and align marketing operations with revenue targets using B2B SaaS benchmarks.

Can I use it to track brand health?

Absolutely. It features a brand health tracker tool that monitors five dimensions: awareness, perception, differentiation, engagement, and loyalty.

What metrics does the CMO Advisor focus on?

It focuses on high-level executive metrics including Marketing Efficiency Ratio (MER), Blended CAC, CAC Payback, Pipeline Coverage, and MQL-to-SQL conversion rates.

Does this skill help with marketing budget allocation?

Yes, it includes a Channel Mix Optimizer script and a standard B2B SaaS budget allocation framework to help distribute funds across demand gen, content, ops, and events.

CMO Advisor

Name: CMO Advisor
Author: borghei

byborghei

•

营销自动化

Provides strategic marketing leadership guidance and frameworks for B2B SaaS growth, brand positioning, and demand generation.

The CMO Advisor skill acts as a fractional Chief Marketing Officer within Claude Code, offering data-driven insights grounded in B2B SaaS benchmarks and proven executive frameworks. It streamlines complex marketing operations by providing specialized tools for ROI calculation, channel mix optimization, and lead scoring models. Whether you are auditing current funnel performance, drafting a competitive positioning statement, or allocating a multi-million dollar budget across paid and organic channels, this skill provides the templates and scripts necessary to align marketing efforts with revenue targets and scale efficiently from Series A through enterprise stages.

主要功能

01Automated channel mix optimization based on ROI efficiency frontiers and diminishing returns.

02Multi-touch attribution modeling to weight first-touch and opportunity creation accurately.

0350 GitHub stars

04Marketing ROI and CAC calculation scripts for board-ready performance reporting.

05Brand health tracking tools to monitor awareness and competitive share of voice.

06Standardized B2B SaaS frameworks for positioning, messaging, and lead scoring.

使用场景

01Developing a comprehensive demand generation and budget plan for a Series B funding round.

02Auditing an existing marketing funnel to identify and fix stage-over-stage conversion bottlenecks.

03Establishing a data-backed lead scoring model to improve MQL-to-SQL conversion rates.

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add borghei/claude-skills cmo-advisor

For use in Claude.ai and ChatGPT

Download Skill