What is the STEPPS framework used in this skill?

STEPPS is a research-backed framework by Jonah Berger consisting of six principles—Social Currency, Triggers, Emotion, Public, Practical Value, and Stories—that make ideas and products contagious.

Can I use this for physical products or only digital content?

The framework is highly versatile and applies to physical products, services, public health behaviors, and abstract ideas, not just digital or social media content.

How does this skill improve my product's virality?

It helps you audit your current strategy against the six STEPPS pillars, identifies specific psychological gaps, and suggests actionable tactics to encourage organic sharing and 'tip of tongue' awareness.

What is the primary benefit of using this Claude Code skill?

It provides a systematic, repeatable process for brainstorming growth instead of relying on luck, ensuring your marketing efforts tap into proven psychological drivers of sharing.

Contagious STEPPS Framework

Name: Contagious STEPPS Framework
Author: kasperjunge

bykasperjunge

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营销自动化

Enhances the viral potential and shareability of products, ideas, and content using the research-backed STEPPS marketing framework.

关于

This skill transforms Claude into a viral marketing expert specialized in Jonah Berger’s STEPPS framework (Social Currency, Triggers, Emotion, Public, Practical Value, Stories). It provides a structured methodology to analyze why content succeeds, identify gaps in current marketing strategies, and generate actionable ideas to increase organic word-of-mouth. Whether you are launching a new product, designing a social media campaign, or aiming to drive behavioral change, this skill guides you through systematic discovery, analysis, and prioritization to maximize shareability.

主要功能

Virality gap assessment and scoring for current strategies
Structured discovery protocols for deep target audience analysis
11 GitHub stars
Systematic STEPPS analysis across six core viral principles
Prioritization framework based on impact, feasibility, and brand fit
Actionable ideation templates for each framework pillar

使用场景

Analyzing and fixing marketing campaigns that aren't gaining traction
Maximizing organic growth and word-of-mouth for new product launches
Developing shareable content strategies for social media and brand awareness

关于

主要功能

Virality gap assessment and scoring for current strategies
Structured discovery protocols for deep target audience analysis
11 GitHub stars
Systematic STEPPS analysis across six core viral principles
Prioritization framework based on impact, feasibility, and brand fit
Actionable ideation templates for each framework pillar

使用场景

Analyzing and fixing marketing campaigns that aren't gaining traction
Maximizing organic growth and word-of-mouth for new product launches
Developing shareable content strategies for social media and brand awareness