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The Conversion Copywriting skill transforms Claude into an expert marketing strategist focused on driving user action through clarity rather than cleverness. It follows a rigorous five-phase process that mandates context gathering and a formal 'Copy Brief Lock' before any writing occurs, ensuring that headlines, CTAs, and value propositions are perfectly aligned with the target audience and traffic source. By enforcing a strict policy against fabricated claims and vague buzzwords, this skill helps teams build honest, testable, and high-performing pages for everything from landing pages to complex product features.
