What is the 'Copy Brief Lock' phase?

It is a mandatory checkpoint where Claude summarizes the audience, goal, and value proposition. You must confirm this summary before any copy is written to ensure the output is perfectly aligned.

Why does it provide multiple headline options?

Conversion copywriting is often experimental. Providing 2-3 options with different rationales allows you to choose the best fit or set up A/B tests to see what resonates most with your audience.

Can I use this for complex multi-section pages?

Yes. The skill includes a 'Page Structure Framework' designed for comprehensive pages, including problem articulation, solution benefits, how-it-works sections, and social proof placement.

Does this skill fabricate testimonials or data?

No. The skill strictly enforces 'Claim Discipline,' meaning it will not create fake statistics, testimonials, or guarantees, ensuring your brand remains honest and credible.

Conversion Copywriting

Name: Conversion Copywriting
Author: claudiodearaujo

byclaudiodearaujo

•

营销自动化

Produces clear, high-converting marketing copy for landing pages and product features using a research-first framework.

This skill transforms Claude into an expert conversion copywriter focused on clarity, credibility, and action. Unlike generic writing tools, it follows a rigorous multi-phase process that begins with mandatory context gathering regarding target audience and user intent. It includes a unique 'Copy Brief Lock' phase to ensure alignment before drafting, then applies conversion-focused principles to generate headlines, CTAs, and page structures. It prioritizes honesty and specificity, explicitly prohibiting fabricated claims while providing testable alternatives to help you find the most effective messaging for your business goals.

主要功能

01Pre-writing 'Copy Brief Lock' to ensure goal accuracy

02Mandatory context gathering for audience and product alignment

03Structured frameworks for homepages, landing pages, and pricing

04Outcome-focused headline and CTA generation with alternatives

051 GitHub stars

06Built-in annotations explaining the psychological rationale for copy choices

使用场景

01Refining vague homepage messaging into benefit-driven, clear copy

02Writing a high-converting landing page for a new software product

03Creating A/B testable headlines and calls-to-action for feature pages

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add claudiodearaujo/sistema-de-narra-o-de-livro copywriting

For use in Claude.ai and ChatGPT

主要功能

01Pre-writing 'Copy Brief Lock' to ensure goal accuracy

02Mandatory context gathering for audience and product alignment

03Structured frameworks for homepages, landing pages, and pricing

04Outcome-focused headline and CTA generation with alternatives

051 GitHub stars

06Built-in annotations explaining the psychological rationale for copy choices

使用场景

01Refining vague homepage messaging into benefit-driven, clear copy

02Writing a high-converting landing page for a new software product

03Creating A/B testable headlines and calls-to-action for feature pages

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add claudiodearaujo/sistema-de-narra-o-de-livro copywriting

For use in Claude.ai and ChatGPT