Is this skill part of a larger toolkit?

Yes, it is part of the gtm-agents collection, designed to work alongside production playbooks and other revenue operations workflows.

How does this help with brand consistency?

The framework includes dedicated sections for Message & Tone, ensuring that all creative assets adhere to established brand pillars and avoid prohibited language.

What is the Creative Brief Framework skill?

It is a specialized capability for Claude Code that provides a structured methodology for creating professional, concise creative briefs for marketing and design projects.

Can I use this for agency onboarding?

Yes, the framework includes standardized templates specifically designed to provide external agencies or freelancers with all the context needed for high-quality output.

Who should use this skill?

It is designed for marketing managers, product leads, and creative teams who need to align stakeholders and provide clear direction to asset creators.

Creative Brief Framework

Name: Creative Brief Framework
Author: gtmagents

bygtmagents

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营销自动化

Standardizes the creation of high-impact creative briefs to align marketing and creative teams on campaign objectives.

关于

The Creative Brief Framework skill empowers teams to translate business goals into actionable creative direction by providing a structured approach to campaign planning. It guides users through defining success metrics, audience personas, core messaging, and logistical requirements, ensuring that every project kickoff is grounded in clarity and consistency. This skill is particularly valuable for Go-To-Market (GTM) teams, agencies, and brand managers looking to eliminate ambiguity and streamline the path from strategy to execution.

主要功能

Compatibility with production playbooks for seamless task conversion
29 GitHub stars
KPI and success metric definition to track creative performance
Pre-defined templates for stakeholder Q&A and kickoff presentations
Integrated messaging and tone guardrails to ensure brand consistency
Structured five-point brief architecture covering objectives, audience, and logistics

使用场景

Kicking off a cross-functional product launch campaign with clear deliverables
Aligning product and marketing teams on audience insights and core value propositions
Standardizing project briefs for onboarding external agencies or freelancers

关于

主要功能

Compatibility with production playbooks for seamless task conversion
29 GitHub stars
KPI and success metric definition to track creative performance
Pre-defined templates for stakeholder Q&A and kickoff presentations
Integrated messaging and tone guardrails to ensure brand consistency
Structured five-point brief architecture covering objectives, audience, and logistics

使用场景

Kicking off a cross-functional product launch campaign with clear deliverables
Aligning product and marketing teams on audience insights and core value propositions
Standardizing project briefs for onboarding external agencies or freelancers