How does it measure the success of advocacy programs?

The skill focuses on tracking influence on the sales pipeline, product feedback volume, PR reach, and overall community growth.

Can I use this for Customer Advisory Boards (CABs)?

Yes, the skill includes specific workflows for standing up advisory boards and councils, including defining the value exchange and cadence.

Are there templates included for outreach?

Yes, it provides templates for program briefs, advocate scoring sheets, and comprehensive activation checklists from outreach to follow-up.

How does this skill help identify potential advocates?

It provides a candidate pool framework that evaluates accounts based on health scores, persona, product usage, sentiment, and ARR to find the best representatives.

Does it handle the legal side of advocacy?

It includes guidance on managing logistics such as NDAs, approvals, and procurement-aligned incentive structures.

Customer Advocacy Programs

Name: Customer Advocacy Programs
Author: gtmagents

bygtmagents

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营销自动化

Streamlines the design, scaling, and management of customer reference, story, and advisory board programs.

关于

The Customer Advocacy Programs skill provides GTM teams with a structured framework to build and scale advocacy initiatives directly within Claude Code. It guides users through identifying high-value advocates, defining clear value exchanges, and managing the complex logistics of case studies and community spotlights. By implementing this skill, organizations can ensure consistent measurement of advocacy influence on pipeline and maintain a single source of truth for customer quotes and approvals.

主要功能

Advocate identification using health, sentiment, and ARR metrics
Frameworks for case studies, advisory boards, and community spotlights
29 GitHub stars
Pipeline influence and PR reach measurement systems
Logistics management for NDAs, approvals, and gifting compliance
Standardized templates for program briefs and activation checklists

使用场景

Refreshing incentive structures and logistics for existing advocacy motions
Establishing and managing formal Customer Advisory Boards (CABs)
Building a scalable engine for customer case studies and success stories

关于

主要功能

Advocate identification using health, sentiment, and ARR metrics
Frameworks for case studies, advisory boards, and community spotlights
29 GitHub stars
Pipeline influence and PR reach measurement systems
Logistics management for NDAs, approvals, and gifting compliance
Standardized templates for program briefs and activation checklists

使用场景

Refreshing incentive structures and logistics for existing advocacy motions
Establishing and managing formal Customer Advisory Boards (CABs)
Building a scalable engine for customer case studies and success stories