What types of marketing content can this skill create?

It specializes in landing pages, long-form sales pages, email sequences, platform-specific ad copy (Meta, Google, LinkedIn, TikTok), and social media posts designed for engagement.

Can I use it to improve copy I've already written?

Yes, you can use triggers like 'punch this up' or 'score this copy' to have the skill analyze your existing text and provide improvements based on 7 dimensions of persuasion.

Which copywriting methodologies does it use?

It incorporates reference materials and frameworks from industry legends including Eugene Schwartz, David Ogilvy, Gary Halbert, and Robert Collier.

How does the skill maintain my brand's unique voice?

The skill automatically scans your project for files like voice-profile.md and positioning.md to match your brand's tone, vocabulary, and rhythm in every output.

Direct Response Copy

Name: Direct Response Copy
Author: robroyhobbs

byrobroyhobbs

0•

营销自动化

Generates high-converting marketing copy and persuasive content using proven psychological frameworks and brand-specific voice profiles.

This skill transforms Claude into a master direct-response copywriter, applying the timeless methodologies of legends like Ogilvy, Halbert, and Schwartz to modern digital formats. It moves beyond generic AI writing to create 'internet-native' copy that feels like a conversation with a smart friend while strategically deploying persuasion principles. By integrating your brand's unique voice, positioning, and audience data, it produces everything from high-impact landing pages and email sequences to platform-specific ads, all optimized for conversions and scored across seven critical dimensions.

主要功能

01Psychological trigger deployment including curiosity gaps and 'slippery slide' flow

020 GitHub stars

03Multi-format generation for landing pages, sales sequences, emails, and social ads

04Advanced headline and opening line frameworks based on classic advertising principles

05Automated copy scoring across 7 dimensions with actionable A/B test suggestions

06Deep brand memory integration using local voice and positioning profiles

使用场景

01Drafting a full-sequence landing page for a new product launch with mobile-first formatting

02Generating platform-native ad creative for Meta, Google, and LinkedIn with character limit compliance

03Optimizing existing sales emails and subject lines to increase open and click-through rates

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add robroyhobbs/marketing-skills direct-response-copy

For use in Claude.ai and ChatGPT

主要功能

01Psychological trigger deployment including curiosity gaps and 'slippery slide' flow

020 GitHub stars

03Multi-format generation for landing pages, sales sequences, emails, and social ads

04Advanced headline and opening line frameworks based on classic advertising principles

05Automated copy scoring across 7 dimensions with actionable A/B test suggestions

06Deep brand memory integration using local voice and positioning profiles

使用场景

01Drafting a full-sequence landing page for a new product launch with mobile-first formatting

02Generating platform-native ad creative for Meta, Google, and LinkedIn with character limit compliance

03Optimizing existing sales emails and subject lines to increase open and click-through rates