E-Commerce PPC Strategy Planner
Plans cross-platform advertising strategies, calculates ROAS targets, and generates tailored campaign briefs across Google, Meta, and TikTok.
E-Commerce PPC Strategy Planner is an advertising strategy skill that calculates break-even ROAS, target ROAS, and maximum CPA based on product unit economics and margins. It intelligently matches product characteristics with optimal advertising channels—including Google Ads, Meta Ads, and TikTok Ads—and produces comprehensive campaign briefs complete with audience targeting, ad set structure, ad copy, and creative direction. Whether launching paid ads for a new catalog or auditing existing campaigns to reallocate ad spend, this skill empowers store owners and media buyers across Shopify, WooCommerce, and marketplaces to scale ad spend profitably.