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This skill empowers Claude to design, execute, and analyze scientific A/B tests for email marketing campaigns, ranging from simple subject line variations to complex journey cadences. It provides a rigorous framework covering hypothesis generation, statistical significance calculations, and metric selection to ensure marketing decisions are based on data rather than intuition. Whether you are optimizing CTA placement or testing persona-based segmentation, this skill helps you build repeatable experimentation playbooks that drive higher conversion rates and revenue growth.