How does it improve team governance?

The skill provides RACI templates and SLA trackers to clearly define roles, responsibilities, and expected response times across the event lifecycle.

How does this skill help with CRM integration?

It provides frameworks and data flow patterns for mapping attendee engagement and registration data directly into CRM and Marketing Automation Platforms.

Can this skill assist with vendor management?

Yes, it includes specific criteria for vendor selection, performance scorecards, and contract checkpoint templates to ensure service quality.

Is this skill suitable for virtual and in-person events?

Absolutely. It covers the full tool stack including streaming for virtual events and badge printing or shipping for onsite execution.

Event Program Operations

Name: Event Program Operations
Author: gtmagents

bygtmagents

•

营销自动化

Standardizes event marketing workflows, tooling, and data routing across portfolios to ensure operational excellence.

The Event Program Operations skill empowers teams to scale event marketing by establishing rigorous frameworks for intake, production, and execution. It provides specialized guidance on tool stack integration—connecting registration and streaming platforms to CRM and MAP systems—while enforcing governance via RACI models and standardized SOPs. Whether you are auditing operational gaps, onboarding new agencies, or managing vendor scorecards, this skill ensures consistent data flow and compliance across global event programs.

主要功能

01Standardized SOP library for registration, shipping, and onsite execution

02Governance frameworks including RACI and compliance change control

03End-to-end workflow mapping from intake to post-event follow-up

04CRM and Marketing Automation Platform (MAP) data synchronization patterns

05Vendor management scorecards and contract lifecycle checkpoints

0629 GitHub stars

使用场景

01Scaling regional event programs across multiple vendors and locations

02Auditing existing event processes to identify and bridge operational gaps

03Onboarding new operations managers or agencies with standardized playbooks

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add gtmagents/gtm-agents program-ops

For use in Claude.ai and ChatGPT