Can I use this for landing pages and email marketing?

Yes, the skill is specifically designed to optimize copy for various funnel stages, from awareness (Social Proof) to decision-making (Scarcity and Loss Aversion).

What makes this skill different from standard AI copywriting?

Unlike general AI writing, this skill uses 15+ peer-reviewed academic citations to ensure every persuasion tactic is backed by scientific research rather than just marketing folklore.

Which psychological frameworks does it include?

It covers Cialdini’s 7 Principles of Influence, Kahneman’s Prospect Theory (Loss Aversion), Processing Fluency, Narrative Transportation, and Asch’s Social Proof.

How does the skill distinguish between research and common practice?

The skill uses specific markers: a book emoji (📚) for peer-reviewed academic research and a briefcase (💼) for practitioner-validated tactics that are widely used but not academically tested.

Evidence-Based Persuasion

Name: Evidence-Based Persuasion
Author: seedprod

byseedprod

•

营销自动化

Applies peer-reviewed psychological research and behavioral economics to craft high-converting marketing copy and persuasive content.

This skill equips Claude with a robust framework of academic research on human persuasion, moving beyond marketing folklore to apply proven principles like Cialdini’s Influence and Kahneman’s Prospect Theory. It enables the AI to analyze and generate copy for landing pages, emails, and advertisements using specific psychological triggers such as loss aversion, processing fluency, and narrative transportation. By distinguishing between academically rigorous evidence and practitioner-validated tactics, this skill ensures that your marketing strategy is grounded in the science of why people say 'yes.'

主要功能

01Applies Cialdini’s 7 Principles of Influence (Reciprocity, Scarcity, etc.)

02Distinguishes between academic research and practitioner-validated tactics

03Utilizes Prospect Theory and Loss Aversion for optimal offer framing

04Implements Processing Fluency to improve readability and believability

05Integrates 15+ peer-reviewed citations for research-backed copywriting

063 GitHub stars

使用场景

01Developing strategic persuasion sequences that lead with emotion and justify with logic

02Reviewing marketing emails for psychological effectiveness and social proof

03Drafting high-converting landing page copy based on behavioral science

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add seedprod/evidence-based-marketing evidence-based-persuasion

For use in Claude.ai and ChatGPT

Download Skill