What is the Field Playbooks skill?

It is a specialized Claude Code capability designed to help GTM teams standardize and scale regional event marketing efforts through structured frameworks.

What kind of templates are included?

The skill includes event briefs, invite copy banks, onsite staffing plans, signage guidelines, and persona-based follow-up matrices.

Does it handle lead follow-up?

Yes, it provides a follow-up matrix that maps specific actions to owners and SLAs based on attendee personas and engagement levels.

Can I use this for digital events?

While optimized for physical field events like dinners and roadshows, the invite journeys and follow-up frameworks are easily adaptable for webinars and virtual workshops.

How does it help with partner marketing?

It provides specific frameworks for shared responsibilities, partner account splits, and tracking partner-sourced pipeline separately from direct efforts.

Field Event Playbooks

Name: Field Event Playbooks
Author: gtmagents

bygtmagents

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营销自动化

Standardizes regional event execution and follow-up motions with repeatable playbooks and marketing automation workflows.

The Field Playbooks skill empowers regional marketing and sales teams to execute consistent, high-impact field events—such as executive dinners, workshops, and roadshows—by providing a structured framework for persona targeting, invite journeys, and onsite coordination. It bridges the gap between event planning and revenue operations, ensuring that post-event follow-ups are automated, partner-sourced pipeline is accurately tracked, and every regional activation adheres to a proven, scalable motion.

主要功能

01Repeatable templates for executive dinners, workshops, and roadshows

02Automated follow-up matrices mapped to attendee personas and SLAs

03Standardized onsite toolkits for staffing, check-ins, and gifting logistics

0429 GitHub stars

05Multi-channel invite journeys including SDR scripts and reminder cadences

06Partner co-marketing frameworks for shared accountability and pipeline tracking

使用场景

01Managing co-marketed events with partners including account splits and joint follow-ups

02Standardizing the transition from onsite engagement to post-event sales pipeline logging

03Scaling regional roadshows across multiple territories with consistent branding and execution

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add gtmagents/gtm-agents field-playbooks

For use in Claude.ai and ChatGPT

Download Skill