Does it support Product-Led Growth (PLG)?

Yes, it includes specialized modules for PLG, focusing on freemium tier design, self-serve optimization, and identifying Product Qualified Leads (PQLs).

Can it help improve retention?

Absolutely. It uses Lenny Rachitsky's retention benchmarks and activation milestone frameworks to help products reach their 'aha moment' faster and keep users longer.

How does it help with experiment prioritization?

It uses an enhanced ICE (Impact, Confidence, Ease) scoring system that applies a behavioral science lens to confidence scores, ensuring experiments are based on proven human psychology.

Which marketing frameworks does this skill utilize?

The skill is built on rigorous frameworks including Ehrenberg-Bass (Penetration > Loyalty), Reforge Growth Loops, Binet & Field's 60/40 rule, and Sean Ellis's Product-Market Fit test.

What is the Growth Marketing skill for Claude Code?

It is a specialized capability that equips Claude with the expertise of a senior growth strategist to help design, prioritize, and execute growth experiments and product-led strategies.

Growth Marketing & Innovation

Name: Growth Marketing & Innovation
Author: iclaudioo

byiclaudioo

0•

营销自动化

Designs data-driven growth experiments, viral loops, and product-led growth (PLG) strategies rooted in behavioral science and marketing frameworks.

This skill transforms Claude into a senior Growth & Innovation Specialist, combining the expertise of a VP of Growth with rigorous scientific frameworks like Ehrenberg-Bass and Binet & Field. It enables users to design sustainable growth loops, define North Star metrics, and manage experimentation backlogs using ICE/RICE scoring. Whether you are scaling a startup through viral mechanics or optimizing retention via product-led strategies, this skill ensures your growth tactics are both evidence-based and aligned with long-term brand health, avoiding 'growth hacks' in favor of compounding systems.

主要功能

01Compounding growth loop design (Viral, Content, Paid, Sales, and Product loops)

02Growth stage assessment and experimentation velocity tracking

030 GitHub stars

04North Star Metric validation and AARRR Pirate Metrics framework implementation

05ICE/RICE experiment prioritization integrated with behavioral science principles

06Product-Led Growth (PLG) strategy including 'aha moment' and activation optimization

使用场景

01Auditing product activation flows to identify barriers to reaching the core value 'aha moment'

02Developing a viral referral program using Cialdini's principles of reciprocity and social proof

03Transitioning from linear funnel thinking to compounding growth loops for sustainable scaling

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add iclaudioo/marketing-science-skills growth-marketing

For use in Claude.ai and ChatGPT

主要功能

01Compounding growth loop design (Viral, Content, Paid, Sales, and Product loops)

02Growth stage assessment and experimentation velocity tracking

030 GitHub stars

04North Star Metric validation and AARRR Pirate Metrics framework implementation

05ICE/RICE experiment prioritization integrated with behavioral science principles

06Product-Led Growth (PLG) strategy including 'aha moment' and activation optimization

使用场景

01Auditing product activation flows to identify barriers to reaching the core value 'aha moment'

02Developing a viral referral program using Cialdini's principles of reciprocity and social proof

03Transitioning from linear funnel thinking to compounding growth loops for sustainable scaling