What types of GTM variables does this skill cover?

It provides comprehensive guidance for all built-in variables (clicks, forms, videos, scrolling) and user-defined variables including Data Layer, Custom JS, 1st Party Cookies, URL, Lookup Tables, and DOM elements.

How does this skill assist with debugging?

It provides workflows for validating variable values in GTM Preview mode and troubleshooting common issues like undefined variables, timing mismatches, and incorrect Data Layer paths.

Can this skill help write Custom JavaScript variables?

Yes, it provides optimized boilerplate code and logic patterns for creating Custom JS variables that are efficient, readable, and follow GTM best practices.

Does it provide naming convention standards?

Yes, it promotes a standardized prefix format like [Type] - [Description] (e.g., 'DL - User ID' or 'CJS - Format Price') to ensure container maintainability.

GTM Variables Configuration

Name: GTM Variables Configuration
Author: henkisdabro

byhenkisdabro

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分析与监控

Configures and optimizes Google Tag Manager variables to capture, transform, and manage dynamic data across tracking tags and triggers.

关于

The gtm-variables skill equips Claude with specialized knowledge for architecting robust Google Tag Manager implementations. It covers the full spectrum of variable types, from standard built-in triggers like click and form variables to advanced user-defined types such as Data Layer variables, Custom JavaScript, and RegEx lookup tables. By providing proven implementation patterns, standardized naming conventions, and performance optimization tips, this skill helps developers and analysts ensure high data accuracy across their tracking stacks while maintaining a clean, performant GTM container.

主要功能

Expert guidance for all built-in and user-defined GTM variable types
Data Layer mapping using dot notation and bracket notation for arrays
Lookup and RegEx table implementation for complex value mapping
Performance optimization tips to minimize DOM impact and script latency
Advanced Custom JavaScript variable patterns and logic templates
8 GitHub stars

使用场景

Mapping complex e-commerce purchase data from the Data Layer to GA4 tags
Parsing URL query parameters to capture marketing campaign attribution data
Extracting dynamic values from specific DOM elements using CSS selectors

关于

主要功能

Expert guidance for all built-in and user-defined GTM variable types
Data Layer mapping using dot notation and bracket notation for arrays
Lookup and RegEx table implementation for complex value mapping
Performance optimization tips to minimize DOM impact and script latency
Advanced Custom JavaScript variable patterns and logic templates
8 GitHub stars

使用场景

Mapping complex e-commerce purchase data from the Data Layer to GA4 tags
Parsing URL query parameters to capture marketing campaign attribution data
Extracting dynamic values from specific DOM elements using CSS selectors