JAMS Contribution Framing
Frames the dual theoretical and managerial contributions required for Journal of the Academy of Marketing Science (JAMS) manuscripts to defend against incrementalism.
JAMS Contribution Framing helps academic researchers articulate the strict dual mandate of theoretical and managerial contributions demanded by the Journal of the Academy of Marketing Science. It provides structural guidance for drafting explicit, four-part contribution statements for paper introductions and discussion sections, identifying specific theoretical advance types (such as novel mechanisms, boundary contingencies, or reconciliations), translating effect sizes into quantified managerial units like CLV, margin, and WTP, and systematically rebutting reviewer pushback regarding incremental or new-context replications.