Journal of Marketing Literature Positioning
Positions academic manuscripts within substantive marketing literature to defend against new-context replication rejections for Journal of Marketing submissions.
The jm-literature-positioning Claude Code Skill guides researchers in crafting robust, substantive literature positioning for Journal of Marketing (JM) manuscripts. Moving beyond simplistic 'gap-spotting' and context-driven framing, this skill helps authors pinpoint the exact substantive marketing conversation their paper joins, identify the prevailing wisdom, and explicitly defend theoretical novelty. By evaluating intros against JM's editorial standards and providing structured transformation templates, it ensures manuscripts highlight consequential managerial or societal decisions early on to pass initial desk reviews and reach the appropriate Coeditor routing pool.