How does the scoring system work?

The skill assigns a 1-10 score across seven key categories, including Headline Match, Value Prop Clarity, and Trust Signals, providing an overall total score out of 70.

Does it provide specific copy recommendations?

Yes, the audit analyzes current headlines and CTAs, identifies specific issues, and provides improved alternative recommendations based on conversion principles.

Can this skill help with mobile optimization?

Yes, the skill specifically evaluates visual friction and mobile experience as part of its comprehensive friction point analysis, providing scores and recommendations for mobile users.

Who is this skill designed for?

It is primarily designed for media buyers, affiliate marketers, and web developers who need to optimize landing pages for direct-response performance and lead generation.

What is the 'Scent Trail' check in the audit?

The Scent Trail check ensures that the messaging, tone, and visual promises made in an advertisement are consistently reflected on the landing page to prevent user confusion and reduce bounce rates.

Landing Page Auditor

Name: Landing Page Auditor
Author: WalkerHi11

byWalkerHi11

0•

营销自动化

Audits landing pages for conversion optimization by analyzing messaging alignment, trust signals, and user friction points.

The lander-audit skill provides a systematic framework for evaluating landing pages to maximize conversion efficiency in media buying and digital marketing operations. It performs deep dives into 'scent trail' alignment between ads and headlines, assesses above-the-fold clarity, and identifies high-priority friction points that negatively impact user behavior. By applying expert-driven checklists for social proof, risk reversal, and mobile experience, it generates structured improvement reports complete with actionable A/B test suggestions and prioritized fix lists for developers and marketers.

主要功能

01Detailed trust and authority signal assessment including social proof and risk reversal

02Scent Trail analysis to ensure messaging consistency between ads and headlines

03Structured scoring system (1-10) for trust signals, CTA strength, and mobile UX

040 GitHub stars

05Comprehensive friction point identification across visual, cognitive, and form elements

06Actionable A/B test hypotheses and prioritized implementation roadmaps

使用场景

01Diagnosing low landing page CTR or high bounce rates in active marketing funnels

02Iterative optimization of affiliate and direct-response marketing landing pages

03Pre-launch quality assurance to ensure conversion best practices are implemented

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add walkerhi11/mediabuy-plugins lander-audit

For use in Claude.ai and ChatGPT

Download Skill