Does it use my existing marketing documentation?

Yes, it is designed to check for a .claude/product-marketing-context.md file first to ensure all launch strategies are aligned with your existing product context and brand voice.

What is the ORB framework used by this skill?

The ORB framework categorizes marketing into Owned (email, blog), Rented (social media), and Borrowed (influencers, guest posts) channels to ensure a balanced and high-converting launch.

Can this skill help with my Product Hunt launch?

Yes, it provides a specific playbook for Product Hunt, covering pre-launch preparation, launch day engagement tactics, and post-launch follow-up strategies.

What are the five phases of a launch according to this skill?

The skill guides you through Internal, Alpha, Beta, Early Access, and Full Launch phases to validate your product incrementally and build compounding interest.

Launch Strategy

Name: Launch Strategy
Author: mysticaltech

bymysticaltech

•

营销自动化

Develops comprehensive go-to-market plans and multi-phase release strategies for SaaS products and feature announcements.

The Launch Strategy skill equips Claude with an expert framework for planning product debuts, Product Hunt campaigns, and feature rollouts. It utilizes the ORB framework (Owned, Rented, and Borrowed channels) to help users build sustainable momentum rather than one-off spikes. By following a structured five-phase approach—from internal testing to full public release—this skill ensures that software teams validate their ideas early, capture user feedback, and maximize conversion through coordinated marketing efforts.

主要功能

01Post-launch adoption and momentum-building tactics

02Five-phase launch methodology (Internal to Full Release)

03ORB Framework for multi-channel marketing planning

04Optimized Product Hunt submission and engagement playbooks

0559 GitHub stars

06Automated context awareness from product-marketing-context.md

使用场景

01Preparing a high-impact launch campaign for Product Hunt or Hacker News

02Building an early access waitlist strategy to validate an MVP

03Drafting a phased rollout plan for a major new software feature

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add mysticaltech/marketingskills launch-strategy

For use in Claude.ai and ChatGPT

Download Skill