Does the skill support phased product releases?

Absolutely. It guides you through five distinct phases: Internal Launch, Alpha Launch, Beta Launch, Early Access Launch, and Full Launch to help you scale safely and build buzz.

What is the ORB Framework used by this skill?

The ORB Framework balances Owned channels (email, blog), Rented channels (social media), and Borrowed channels (partnerships) to ensure you are building long-term audience assets while leveraging external reach.

How does it use my existing product context?

The skill is designed to check for a `.claude/product-marketing-context.md` file first, allowing it to provide tailored advice without asking redundant questions about your product.

Is this only for new product launches?

No, it is equally effective for major feature announcements, product updates, and recurring release cycles to maintain ongoing marketing momentum.

Can this skill help me rank on Product Hunt?

Yes, it includes a dedicated strategy section for Product Hunt that covers listing optimization, engagement tactics for launch day, and post-launch conversion steps.

Launch Strategy & GTM Planner

Name: Launch Strategy & GTM Planner
Author: Strat-Ai-Gize-Marketing-Automation

byStrat-Ai-Gize-Marketing-Automation

0•

营销自动化

Develops comprehensive go-to-market strategies and phased product launch plans to build sustainable momentum and user growth.

The Launch Strategy skill transforms Claude into a SaaS product marketing expert, guiding users through the 'ORB' framework (Owned, Rented, Borrowed channels) and a structured five-phase launch approach. Whether you are planning a Product Hunt debut, a major feature announcement, or an early access waitlist, this skill provides actionable checklists, channel-specific tactics, and post-launch adoption workflows. It ensures that every release—from alpha testing to general availability—is optimized to capture maximum attention, gather valuable feedback, and convert interest into a loyal user base.

主要功能

01Implements the ORB Framework (Owned, Rented, Borrowed channels) for multi-channel reach

02Generates post-launch marketing plans for user adoption and retention

030 GitHub stars

04Provides a structured 5-Phase Launch Approach from internal testing to full release

05Offers specific strategies for Product Hunt ranking and community engagement

06Automatically integrates with existing .claude/product-marketing-context.md files

使用场景

01Building and managing an early access waitlist to validate product-market fit

02Planning a high-impact SaaS product debut on platforms like Product Hunt or Hacker News

03Designing a phased roll-out strategy for complex new features or product overhauls

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add strat-ai-gize-marketing-automation/marketing-skills launch-strategy

For use in Claude.ai and ChatGPT

Download Skill