Is this skill only for B2B products?

No, it is designed for both B2B and B2C products, covering demographics for individual consumers as well as firmographics and decision-maker profiles for businesses.

How does this skill define customer segments?

The skill uses logical dimensions including behavioral patterns, demographics, firmographics, and needs-based criteria to create 3-5 distinct, non-overlapping customer profiles.

Does it include competitive analysis?

Yes, for every segment identified, the skill evaluates the competitive landscape, including existing solutions, common workarounds, and alternative approaches.

Can I provide my own research data to this skill?

Yes, if you provide market studies, customer databases, or existing research as arguments, the skill will analyze that data directly to find patterns and clusters.

What is Jobs-to-be-Done (JTBD) analysis?

JTBD is a framework that focuses on the specific 'job' or goal a customer is trying to achieve, helping you understand the context, frequency, and success criteria for their needs.

Market Segmentation & Analysis

Name: Market Segmentation & Analysis
Author: phuryn

byphuryn

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9,437

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营销自动化

Identifies and analyzes target customer segments using demographics, Jobs-to-be-Done frameworks, and product-market fit analysis.

The Market Segments skill provides a structured framework for identifying 3-5 distinct customer segments to help product teams validate opportunities and prioritize development. It synthesizes demographic data, Jobs-to-be-Done (JTBD), and competitive landscapes into a comprehensive report, ensuring that product strategy is grounded in real-world user needs and market dynamics. This skill is ideal for product managers and developers looking to transition from raw ideas to targeted execution by understanding exactly who they are building for and why.

主要功能

01Product-market fit and unique value proposition evaluation

02In-depth Jobs-to-be-Done (JTBD) framework analysis

03Identification of 3-5 logical, non-overlapping customer segments

04Competitive landscape and alternative solution assessment

05Detailed demographic and firmographic profiling

069,437 GitHub stars

使用场景

01Defining target personas to inform discovery and development roadmaps

02Evaluating total addressable market (TAM) opportunities for new product ideas

03Analyzing underserved market niches to identify competitive advantages

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add phuryn/pm-skills market-segments

For use in Claude.ai and ChatGPT