Marketing Psychology

关于

This skill transforms Claude into a marketing psychology expert, leveraging a comprehensive framework of over 70 mental models to help you understand and influence buyer behavior. It provides domain-specific guidance on applying cognitive biases, behavioral heuristics, and foundational thinking models—such as First Principles, Jobs to Be Done, and Social Proof—to real-world marketing challenges. Whether you are refining a value proposition, optimizing conversion funnels, or developing content strategy, this skill ensures your decisions are rooted in proven psychological patterns and ethical persuasion techniques.

主要功能

• Practical implementation frameworks for behavioral triggers like the IKEA Effect and Scarcity
• Access to 70+ curated mental models specifically organized for marketing applications
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• Identification of cognitive biases like the Sunk Cost Fallacy and Confirmation Bias
• Strategic problem-solving tools including Inversion, Second-Order Thinking, and First Principles
• Ethical guidance on applying psychological principles to build long-term customer trust

使用场景

• Increasing email engagement and retention by leveraging the Zeigarnik Effect and open loops
• Refining product positioning and messaging using the Jobs to Be Done framework and framing effects
• Optimizing landing page conversion rates by reducing the Paradox of Choice and implementing Social Proof