Does it provide advice on ethical marketing?

Every model application within the skill includes suggestions on how to implement the psychological principle ethically to build long-term customer trust.

Which mental models are included in this skill?

The skill includes over 70 models such as Jobs to Be Done, Social Proof, the IKEA Effect, First Principles, and the Pareto Principle, all tailored for marketing use.

What is the Marketing Psychology Claude Code skill?

It is a specialized plugin for Claude Code that provides expert guidance on applying psychological principles and mental models to marketing and product strategy.

How does the skill use my product's specific context?

The skill automatically checks for a .claude/product-marketing-context.md file to ensure all psychological recommendations are relevant to your specific product and audience.

Can this skill help with conversion rate optimization (CRO)?

Yes, it provides specific applications for principles like the Paradox of Choice and the Goal-Gradient Effect to help reduce friction and increase conversions.

Marketing Psychology & Mental Models

Name: Marketing Psychology & Mental Models
Author: frankwrk

byfrankwrk

0•

营销自动化

Applies over 70 psychological principles and behavioral science mental models to optimize marketing strategies and consumer influence.

The Marketing Psychology skill empowers Claude to act as an expert strategist by integrating over 70 foundational mental models and behavioral science principles into your workflow. It helps users decode consumer behavior, identify cognitive biases, and apply ethical persuasion techniques to improve marketing outcomes. Whether you're refining a value proposition using 'Jobs to Be Done' or optimizing a funnel with the 'Zeigarnik Effect,' this skill provides structured guidance and actionable applications to ensure your marketing resonates deeply with your target audience.

主要功能

01Ethical implementation frameworks to ensure persuasive techniques remain transparent and fair.

020 GitHub stars

03Access to a library of 70+ mental models categorized for marketing application.

04Step-by-step guidance on identifying, explaining, and implementing psychological triggers.

05Strategic problem-solving tools including First Principles, Inversion, and the Pareto Principle.

06Context-aware recommendations that integrate with your existing product-marketing-context.md.

使用场景

01Creating customer personas and messaging frameworks based on the 'Jobs to Be Done' model.

02Developing high-converting landing pages by applying cognitive bias and social proof principles.

03Debugging marketing funnel drop-offs using the Theory of Constraints and Occam's Razor.

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add frankwrk/marketingskills marketing-psychology

For use in Claude.ai and ChatGPT

Download Skill