Does this skill provide ethical marketing advice?

Yes, the skill includes specific instructions on how to implement psychological models ethically, focusing on helping customers make better decisions rather than manipulation.

What is the Marketing Psychology skill for Claude Code?

It is a specialized capability that allows Claude to apply over 70 psychological principles and mental models to your marketing tasks, strategy sessions, and copywriting.

What kind of mental models are included?

It covers foundational models like First Principles and Jobs to Be Done, as well as behavioral models like the Lindy Effect, Social Proof, and the IKEA Effect.

How do I use my own product data with this skill?

The skill automatically checks for a .claude/product-marketing-context.md file in your repository to tailor its psychological insights to your specific business and target audience.

Marketing Psychology & Mental Models

Name: Marketing Psychology & Mental Models
Author: mysticaltech

bymysticaltech

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营销自动化

Applies 70+ psychological principles and behavioral science mental models to enhance marketing strategy and consumer influence.

This skill equips Claude with an extensive library of psychological frameworks and mental models—such as Jobs to Be Done, the Pareto Principle, and the Endowment Effect—to optimize marketing decisions and understand consumer behavior. It provides domain-specific guidance for ethical persuasion, identifying bottlenecks in the marketing funnel, and crafting resonant messaging based on proven behavioral science. By integrating with your local product context, it ensures that every tactical recommendation is rooted in fundamental human psychology rather than fleeting trends.

主要功能

01Ethical persuasion techniques rooted in behavioral science and consumer psychology

02Problem-solving frameworks like First Principles and Inversion to identify growth bottlenecks

03Access to 70+ curated mental models for strategic marketing application

04Practical implementation guides for cognitive biases like social proof and scarcity

05Tailored recommendations based on local product marketing context files

0659 GitHub stars

使用场景

01Identifying and solving conversion bottlenecks using the Theory of Constraints and Inversion

02Developing long-term marketing strategies based on First Principles rather than competitor imitation

03Refining landing page copy using psychological triggers like the Zeigarnik Effect and Scarcity

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add mysticaltech/marketingskills marketing-psychology

For use in Claude.ai and ChatGPT

Download Skill