How does it handle qualitative research design?

It includes frameworks for In-Depth Interviews (IDIs), Focus Groups, and Etnographic research, utilizing techniques like 'The Mom Test' to ensure unbiased feedback.

Does it support survey optimization for higher response rates?

Absolutely. It follows '10 commandments' of survey design, focusing on question order, mobile-first layouts, and incentive strategies to minimize non-response bias.

Is it compatible with specific marketing science models?

Yes, it is built to be Ehrenberg-Bass compliant, focusing research efforts on category buying behavior, penetration, and Category Entry Points (CEPs).

What is the Evidence Hierarchy feature?

It is a 5-tier framework that ranks information sources from peer-reviewed meta-analyses (Tier 1) to anecdotal observations (Tier 5), helping you evaluate the reliability of your data.

Can this skill help calculate statistical significance?

Yes, it provides automated formulas and quick-reference tables for Z-scores, confidence intervals, and margins of error to ensure your research is statistically robust.

Marketing Research & Insights

Name: Marketing Research & Insights
Author: iclaudioo

byiclaudioo

0•

数据科学与机器学习

Provides expert guidance on marketing research methodology, survey design, and statistical data analysis frameworks.

This skill transforms Claude into a senior Research Methodology Expert with experience from top-tier firms like Nielsen and McKinsey. It facilitates the design of rigorous qualitative and quantitative studies, calculates statistically significant sample sizes, and analyzes data using scientific frameworks like the Ehrenberg-Bass model. Whether you are drafting an interview guide, optimizing a survey for mobile-first respondents, or validating the reliability of evidence sources, this skill ensures marketing decisions are backed by high-quality data and methodological rigor rather than guesswork.

主要功能

01Tiered Evidence Hierarchy for validating the reliability of research sources

02Automated sample size calculations with confidence interval and margin of error parameters

030 GitHub stars

04Methodology selection decision trees for qualitative, quantitative, and mixed methods

05Comprehensive survey design framework with bias mitigation and skip-logic planning

06Ehrenberg-Bass compliance checks for category buying behavior and penetration tracking

使用场景

01Calculating the required sample size and distribution for a statistically significant brand awareness survey.

02Developing a research design to test new product hypotheses using the Mom Test methodology.

03Designing an interview guide using 'Laddering' techniques to uncover emotional core motivations.

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add iclaudioo/marketing-science-skills marketing-research

For use in Claude.ai and ChatGPT

主要功能

01Tiered Evidence Hierarchy for validating the reliability of research sources

02Automated sample size calculations with confidence interval and margin of error parameters

030 GitHub stars

04Methodology selection decision trees for qualitative, quantitative, and mixed methods

05Comprehensive survey design framework with bias mitigation and skip-logic planning

06Ehrenberg-Bass compliance checks for category buying behavior and penetration tracking

使用场景

01Calculating the required sample size and distribution for a statistically significant brand awareness survey.

02Developing a research design to test new product hypotheses using the Mom Test methodology.

03Designing an interview guide using 'Laddering' techniques to uncover emotional core motivations.