Generates high-impact product marketing strategies, positioning frameworks, and go-to-market plans for product launches.
This skill empowers Claude to act as a senior Product Marketing Manager, providing structured guidance on defining Ideal Customer Profiles (ICP), developing competitive positioning using the April Dunford methodology, and creating comprehensive go-to-market (GTM) playbooks. It includes standardized templates for battlecards, sales enablement decks, and international expansion strategies, ensuring that marketing efforts are data-driven, consistent across channels, and aligned with measurable business outcomes. Whether you are launching a new feature or entering a new global market, this skill provides the strategic scaffolding needed to drive adoption and win against competitors.
主要功能
01Competitive intelligence tracking and battlecard generation
020 GitHub stars
03Sales enablement assets including decks, demo scripts, and ROI calculators
04April Dunford-style positioning development and value prop formulas
05ICP definition and firmographic scoring workflows
06Tiered product launch planning and execution checklists
使用场景
01Defining a target audience and ICP for a new B2B SaaS product launch
02Creating a competitive battlecard to help sales teams handle objections against major rivals
03Building a tiered GTM strategy for a major feature release or international market entry
