What is a messaging framework in this context?

It is a structured approach to communication that organizes a core headline statement, support pillars, and evidence to ensure brand consistency across all channels.

How does this skill help with PR launches?

It automates the creation of message houses and talking points, ensuring all cross-functional teams—from engineering to marketing—are aligned on the same narrative.

Does it support different content lengths?

Yes, the framework encourages providing both short and long versions of messaging to suit various formats like press releases, interviews, or brief social updates.

Can this be used for crisis management?

Yes, the skill includes specialized logic for rapid-response situations, providing guardrails on what to say and what words to avoid during sensitive events.

Messaging Frameworks & PR

Name: Messaging Frameworks & PR
Author: gtmagents

bygtmagents

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营销自动化

Standardizes strategic communication by building structured message houses, key statements, and proof structures for announcements and crisis management.

关于

The Messaging Frameworks skill empowers GTM teams and developers to generate consistent, high-impact communications through a structured approach including headlines, support pillars, and evidence-based proof points. It is particularly valuable for aligning cross-functional teams during PR/AR launches, managing rapid-response crisis communications, and ensuring all stakeholders adhere to specific messaging guardrails and brand voice requirements within the Claude Code environment.

主要功能

Structured message house generation with headlines and support pillars
Integrated FAQ builder for comprehensive spokesperson preparation
29 GitHub stars
Guardrail enforcement to maintain brand voice and avoid sensitive language
Cross-functional talking point checklists for consistent executive alignment
Rapid-response crisis communication and statement drafting

使用场景

Aligning product, marketing, and sales teams on quarterly roadmap messaging
Developing rapid-response statements for consistent crisis management
Preparing comprehensive PR/AR launch materials and executive talking points

关于

主要功能

Structured message house generation with headlines and support pillars
Integrated FAQ builder for comprehensive spokesperson preparation
29 GitHub stars
Guardrail enforcement to maintain brand voice and avoid sensitive language
Cross-functional talking point checklists for consistent executive alignment
Rapid-response crisis communication and statement drafting

使用场景

Aligning product, marketing, and sales teams on quarterly roadmap messaging
Developing rapid-response statements for consistent crisis management
Preparing comprehensive PR/AR launch materials and executive talking points