Does it support e-commerce platforms like Shopify?

Yes, it includes pre-defined tracking for standard e-commerce events such as viewing items, adding to cart, and completed purchases with CHF currency support.

Can I manage GTM configurations without using the Google UI?

Yes, this skill utilizes the @akson/cortex-gtm package to allow you to validate, plan, and apply GTM changes directly through CLI commands.

How does the lead scoring system work?

The skill assigns point values (1-100) to specific user actions, such as starting a form (40) or initiating a WhatsApp contact (85), to help prioritize high-quality leads.

What is the primary purpose of the MyArmy GTM skill?

It automates the setup of Google Tag Manager and conversion tracking specifically tailored for the Swiss military e-commerce market and lead generation workflows.

What analytics platforms are supported?

It provides integrated support for Google Tag Manager (GTM), Google Analytics 4 (GA4), Google Ads, and PostHog for product analytics.

MyArmy GTM Implementation

Name: MyArmy GTM Implementation
Author: antoineschaller

byantoineschaller

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分析与监控

Implements Swiss military-specific Google Tag Manager configurations and dual-event tracking for e-commerce and lead generation.

关于

This skill provides a specialized framework for integrating Google Tag Manager (GTM), GA4, and PostHog within the Swiss military e-commerce and lead generation ecosystem. It automates the deployment of a dual-event tracking system that separately handles complex lead journeys—using a weighted scoring system (1-100)—and standard Shopify e-commerce transactions. By leveraging the @akson/cortex utility suite, the skill allows developers to validate and apply GTM configurations via CLI, ensuring consistent data flow across platforms while maintaining specific focus on Swiss market keywords and military-themed conversion funnels.

主要功能

Cross-platform synchronization between GTM, GA4, and PostHog
Dual-event tracking for lead generation and Shopify e-commerce
Pre-configured Swiss military market keywords and conversion labels
1 GitHub stars
Weighted lead scoring system (1-100) for granular conversion analysis
CLI-based GTM management including validation, planning, and deployment

使用场景

Implementing conversion tracking for Swiss military service websites
Automating GTM container updates via CLI to prevent configuration drift
Setting up multi-platform analytics for high-intent B2C lead funnels

关于

主要功能

Cross-platform synchronization between GTM, GA4, and PostHog
Dual-event tracking for lead generation and Shopify e-commerce
Pre-configured Swiss military market keywords and conversion labels
1 GitHub stars
Weighted lead scoring system (1-100) for granular conversion analysis
CLI-based GTM management including validation, planning, and deployment

使用场景

Implementing conversion tracking for Swiss military service websites
Automating GTM container updates via CLI to prevent configuration drift
Setting up multi-platform analytics for high-intent B2C lead funnels