What kind of audience targeting advice is included?

It covers everything from Google search intent and custom audiences to Meta's Advantage+ shopping and LinkedIn's job-based B2B targeting.

Can this skill help write ad copy?

Yes, it includes specific frameworks for primary text and headlines, such as Problem-Agitate-Solve (PAS), Before-After-Bridge (BAB), and social proof-led formulas.

How does it assist with campaign optimization?

It provides a clear set of optimization levers based on specific metrics; for example, if CPA is too high, it suggests checking landing pages, tightening audiences, or testing new creative angles.

What advertising platforms does this skill support?

The skill provides comprehensive guides for Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, Twitter/X Ads, and TikTok Ads.

Does it include guidance on budget management?

Yes, it features a budget allocation framework that recommends spending 70% on proven campaigns and 30% on testing, with specific rules for scaling spend.

Paid Ads Strategy & Management

Name: Paid Ads Strategy & Management
Author: claudiodearaujo

byclaudiodearaujo

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营销自动化

Optimizes paid advertising campaigns across Google, Meta, and LinkedIn to drive ROI and customer acquisition.

This skill transforms Claude into an expert performance marketer capable of designing, managing, and scaling paid media campaigns across all major platforms. It provides structured guidance on platform selection, audience targeting strategies, and high-converting ad copy frameworks like Problem-Agitate-Solve (PAS). Whether you are launching a new B2B lead generation campaign or optimizing an existing e-commerce account for better ROAS, this skill ensures your advertising efforts follow industry best practices for account structure, budget allocation, and creative testing.

主要功能

01High-converting ad copy frameworks including PAS and BAB formulas

02Detailed audience targeting and retargeting funnel blueprints

03Comprehensive performance optimization and weekly reporting checklists

04Multi-platform strategy for Google, Meta, LinkedIn, TikTok, and X

05Standardized account organization and naming convention models

061 GitHub stars

使用场景

01Structuring B2B LinkedIn campaigns to reach specific decision-makers

02Writing high-intent search ad copy and headlines for Google Ads

03Developing a full-funnel Meta Ads strategy for e-commerce scaling

主要功能

01High-converting ad copy frameworks including PAS and BAB formulas

02Detailed audience targeting and retargeting funnel blueprints

03Comprehensive performance optimization and weekly reporting checklists

04Multi-platform strategy for Google, Meta, LinkedIn, TikTok, and X

05Standardized account organization and naming convention models

061 GitHub stars

使用场景

01Structuring B2B LinkedIn campaigns to reach specific decision-makers

02Writing high-intent search ad copy and headlines for Google Ads

03Developing a full-funnel Meta Ads strategy for e-commerce scaling