How does it handle audience targeting?

The skill offers strategies for keyword intent, lookalike audiences, professional identity targeting, and essential retargeting exclusions.

Can it help me write high-converting ad copy?

Yes, the skill utilizes proven copywriting frameworks like Problem-Agitate-Solve (PAS) and Before-After-Bridge (BAB) to generate compelling creative.

Which ad platforms does this skill support?

It provides specialized guidance for Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, and TikTok.

Is this suitable for B2B marketing?

Yes, it includes specific strategies for LinkedIn Ads and high-intent search platforms tailored for B2B decision-makers and lead generation.

Does it provide advice on budget management?

It includes best practices for testing phases (70/30 split), scaling budgets by 20-30% increments, and allocation across different funnel stages.

Paid Advertising Strategy

Name: Paid Advertising Strategy
Author: Microck

byMicrock

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营销自动化

Optimizes and scales paid advertising campaigns across Google, Meta, LinkedIn, and other major ad platforms to drive efficient customer acquisition.

This skill transforms Claude into a performance marketing expert capable of designing, managing, and optimizing multi-channel paid media campaigns. It provides a comprehensive framework for campaign structuring, audience targeting, and high-converting ad copy creation using proven formulas like PAS and BAB. Whether you're launching a new product on Google Search or scaling demand on Meta, this skill offers data-driven guidance on budget allocation, retargeting windows, and performance analysis to maximize ROAS and minimize customer acquisition costs.

主要功能

012 GitHub stars

02High-converting ad copy generation using PAS and BAB frameworks

03Performance reporting and troubleshooting for high CPA or low CTR

04Multi-platform campaign strategy for Google, Meta, LinkedIn, X, and TikTok

05Budget allocation and scaling optimization guidelines

06Detailed audience targeting and retargeting segment strategies

使用场景

01Auditing and troubleshooting underperforming PPC campaigns to improve ROAS and conversion rates

02Launching a new B2B lead generation campaign on LinkedIn with specific job title targeting

03Scaling an e-commerce product using Meta and Google Ads with structured creative testing

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add microck/opendots-microck paid-ads

For use in Claude.ai and ChatGPT