Does this skill work with my existing marketing docs?

Yes, it is designed to check for a `.claude/product-marketing-context.md` file to ensure all launch strategies are aligned with your existing brand, audience, and product goals.

What is the ORB Framework used by this skill?

The ORB Framework structures marketing across Owned channels (email, blog), Rented channels (social media), and Borrowed channels (influencers, guest posts) to maximize reach while building long-term audience assets.

How does the five-phase launch approach help my product?

It provides a controlled path from internal testing to full public release, ensuring you validate features, fix bugs, and build buzz incrementally rather than risking a single 'big bang' failure.

Can this skill help me rank higher on Product Hunt?

Yes, it includes specific strategies for pre-launch relationship building, listing optimization, launch-day engagement tactics, and post-launch conversion workflows.

Product Launch & GTM Strategy

Name: Product Launch & GTM Strategy
Author: simplysmartai

bysimplysmartai

0•

营销自动化

Architects comprehensive go-to-market plans and multi-channel launch strategies using the ORB framework and phased release patterns.

This skill equips Claude with expert-level SaaS marketing and product launch capabilities. It leverages the ORB Framework (Owned, Rented, and Borrowed channels) to build sustainable momentum while guiding users through a structured five-phase launch approach—from internal validation to full public release. Whether you are preparing for a Product Hunt debut, a feature announcement, or a waitlist strategy, this skill provides actionable checklists, channel-specific tactics, and post-launch adoption strategies designed to convert interest into active users.

主要功能

01ORB Framework implementation (Owned, Rented, Borrowed channels)

02Post-launch momentum and user retention marketing strategies

03Specialized Product Hunt optimization and engagement playbooks

040 GitHub stars

05Five-Phase Launch Roadmap (Internal, Alpha, Beta, Early Access, Full)

06GTM checklists for phased releases and feature announcements

使用场景

01Strategizing a phased feature rollout to gather early feedback and build anticipation

02Developing a long-term growth strategy through continuous small-scale launches and updates

03Planning a high-impact SaaS product debut on platforms like Product Hunt or Hacker News

主要功能

01ORB Framework implementation (Owned, Rented, Borrowed channels)

02Post-launch momentum and user retention marketing strategies

03Specialized Product Hunt optimization and engagement playbooks

040 GitHub stars

05Five-Phase Launch Roadmap (Internal, Alpha, Beta, Early Access, Full)

06GTM checklists for phased releases and feature announcements

使用场景

01Strategizing a phased feature rollout to gather early feedback and build anticipation

02Developing a long-term growth strategy through continuous small-scale launches and updates

03Planning a high-impact SaaS product debut on platforms like Product Hunt or Hacker News