Plans and executes high-impact product launches using the ORB framework and a structured five-phase GTM approach.
This skill transforms Claude into a SaaS marketing expert capable of guiding you through every stage of a product or feature release. It utilizes the ORB (Owned, Rented, Borrowed) framework to maximize reach and the Five-Phase Launch Approach to build sustainable momentum from internal testing to full public release. Whether you are prepping for a Product Hunt debut or organizing a complex feature announcement, this skill provides actionable checklists, platform-specific tactics, and post-launch retention strategies to convert interest into long-term users.
主要功能
01ORB Framework implementation for Owned, Rented, and Borrowed channels
02Five-Phase Launch Approach from Alpha to General Availability
03GTM strategy prioritization for major, medium, and minor updates
04Tailored Product Hunt launch optimization and engagement tactics
050 GitHub stars
06Comprehensive pre-launch, launch-day, and post-launch checklists
使用场景
01Creating a rollout plan and announcement strategy for a major feature
02Planning a new SaaS product debut on Product Hunt or Hacker News
03Building an early-access waitlist and structured beta testing program
