Can I use this for minor feature updates?

Yes, the skill includes a prioritization matrix to help you decide if an update requires a full marketing campaign, a targeted announcement, or just a simple changelog entry.

What are the five phases of the launch approach?

The strategy follows a progression through Internal Launch (feedback), Alpha Launch (external validation), Beta Launch (scaling buzz), Early Access (controlled expansion), and Full Launch (general availability).

What is the ORB framework included in this skill?

The ORB framework structures your marketing across three channel types: Owned (channels you control like email), Rented (platforms like social media), and Borrowed (tapping into other audiences via influencers or guest content).

How does this skill help with Product Hunt launches?

It provides a comprehensive guide for pre-launch preparation, listing optimization (taglines, visuals, demos), and real-time engagement tactics to maximize your chances of becoming Product of the Day.

Product Launch Strategy

Name: Product Launch Strategy
Author: claudiodearaujo

byclaudiodearaujo

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营销自动化

Provides comprehensive frameworks and actionable checklists for planning, executing, and scaling SaaS product launches and feature announcements.

This skill empowers developers and product managers to move beyond one-off releases by implementing a structured, multi-phase launch strategy. It utilizes the ORB Framework (Owned, Rented, Borrowed channels) to build sustainable momentum and includes specialized guidance for Product Hunt launches, alpha/beta testing phases, and long-term post-launch engagement. Whether you are releasing a new MVP or a significant feature update, this skill helps you capture maximum attention, gather critical user feedback, and convert interest into a loyal user base through a disciplined, tactical approach.

主要功能

011 GitHub stars

02Optimized Product Hunt launch playbooks and engagement tactics

03ORB Framework for multi-channel marketing (Owned, Rented, Borrowed)

04Actionable pre-launch, launch-day, and post-launch checklists

05Five-phase launch roadmap from internal testing to full release

06Post-launch adoption workflows and retention-focused marketing

使用场景

01Planning a Go-To-Market (GTM) strategy for a new SaaS application or MVP

02Executing a phased feature rollout (Alpha/Beta/Early Access) to validate functionality

03Preparing a top-ranking Product Hunt submission with specific engagement playbooks

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add claudiodearaujo/sistema-de-narra-o-de-livro launch-strategy

For use in Claude.ai and ChatGPT

Download Skill