Can I update the context later?

Yes, you can run the skill at any time to refresh specific sections or update information as your product and market evolve.

Do I have to fill out every section manually?

No, the skill offers an auto-drafting feature that scans your README, landing pages, and metadata to generate a V1 automatically.

Where is the marketing context stored?

The context is saved as a structured markdown file at .claude/product-marketing-context.md within your repository.

How do other skills use this context document?

Other marketing-focused Claude skills are programmed to reference this file as a 'source of truth' to ensure all generated content aligns with your brand.

Is this skill suitable for both B2B and B2C products?

Yes, the framework includes sections for complex B2B stakeholder mapping but is flexible enough for B2C SaaS, e-commerce, and services.

Product Marketing Context

Name: Product Marketing Context
Author: coreyhaines31

bycoreyhaines31

•

7,076

营销自动化

Establishes a foundational source of truth for your product's positioning, target audience, and messaging to power AI-driven marketing tasks.

关于

The Product Marketing Context skill automates the creation and maintenance of a comprehensive positioning document stored directly in your repository at .claude/product-marketing-context.md. By scanning your codebase or conducting guided conversational interviews, it captures vital strategic information including target personas, competitive differentiators, and verbatim customer language. This centralized context ensures that all subsequent marketing actions performed by Claude remain consistent with your brand voice and strategic goals, eliminating the need to repeat foundational details across different tasks.

主要功能

Conversational framework for capturing deep marketing insights and JTBD
Standardized storage of brand voice, personas, and competitive landscape
7,076 GitHub stars
Support for capturing verbatim customer language and brand-specific glossaries
Automated codebase analysis to draft initial product positioning
Centralized context file for seamless integration with other marketing skills

使用场景

Documenting product differentiation and competitive analysis within the development environment
Aligning AI-generated copy with specific brand voice and customer language
Onboarding a new project to Claude Code for consistent marketing automation

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add coreyhaines31/marketingskills product-marketing-context

For use in Claude.ai and ChatGPT

Download Skill

GitHub

关于