What is a product marketing context document?

It is a centralized Markdown file that stores your product's value proposition, target audience, and messaging to provide consistent context for AI-driven marketing tasks.

How does the 'Auto-draft' feature work?

Claude scans your repository's README, landing pages, and code comments to automatically infer your product's purpose and target market, saving you time on manual entry.

Where is the marketing data saved?

The information is saved locally within your project repository at .claude/product-marketing-context.md, keeping your business strategy alongside your code.

Can I use this context with other Claude skills?

Yes, this skill is designed as a foundational layer; other marketing-related skills can reference the generated .md file to ensure consistency across all outputs.

Product Marketing Context

Name: Product Marketing Context
Author: simplysmartai

bysimplysmartai

0•

营销自动化

Establishes a foundational marketing source-of-truth by capturing product positioning, personas, and messaging in a standardized document.

The Product Marketing Context skill helps teams build a robust foundation for all AI-driven marketing activities. It creates and maintains a specialized document in `.claude/product-marketing-context.md` that captures essential business intelligence, including target audiences, competitive differentiation, pain points, and brand voice. By analyzing your codebase or leading a conversational discovery session, it ensures that subsequent marketing tasks—like writing copy or generating social posts—are deeply aligned with your actual product strategy, eliminating the need to repeat foundational details in every prompt.

主要功能

01Verbatim customer language tracking for authentic copywriting

02Competitive landscape and differentiation mapping

03Guided discovery workflow for capturing personas and JTBD (Jobs to be Done)

04Standardized Markdown output for seamless integration with other marketing skills

050 GitHub stars

06Automated codebase analysis to draft initial marketing positioning

使用场景

01Refreshing product positioning and brand voice after a pivot or major update

02Aligning development and marketing teams on core product messaging

03Onboarding a new project for automated marketing and content generation

主要功能

01Verbatim customer language tracking for authentic copywriting

02Competitive landscape and differentiation mapping

03Guided discovery workflow for capturing personas and JTBD (Jobs to be Done)

04Standardized Markdown output for seamless integration with other marketing skills

050 GitHub stars

06Automated codebase analysis to draft initial marketing positioning

使用场景

01Refreshing product positioning and brand voice after a pivot or major update

02Aligning development and marketing teams on core product messaging

03Onboarding a new project for automated marketing and content generation