How does it assist with competitive intelligence?

It provides templates for tiering competitors, analyzing win/loss data, and creating detailed battlecards with specific 'talk tracks' for sales teams.

What types of artifacts can this skill generate?

It produces professional deliverables including positioning statements, competitive battlecards, launch playbooks, messaging hierarchies, and sales deck structures.

Can it help with international market expansion?

Yes, it includes specialized playbooks for entering markets like the US, UK, DACH, and France, including localization and compliance checklists.

What marketing methodologies does this skill support?

The skill incorporates industry-standard frameworks such as April Dunford's positioning methodology and Geoffrey Moore's positioning statement templates.

Is this skill useful for early-stage startup founders?

Absolutely. It provides the structured foundation needed for ICP definition and GTM planning that is critical for Series A and growth-stage companies.

Product Marketing Strategy & GTM

Name: Product Marketing Strategy & GTM
Author: alirezarezvani

byalirezarezvani

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9,958

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营销自动化

Develops comprehensive product marketing strategies, including positioning frameworks, GTM plans, and competitive intelligence to drive successful product launches.

This skill empowers product marketers and founders to build robust Go-to-Market (GTM) foundations using industry-standard methodologies like the April Dunford positioning framework. It provides structured workflows for defining Ideal Customer Profiles (ICPs), creating competitive battlecards, and planning multi-tier product launches. Whether you are entering new international markets or refining your core messaging hierarchy, this tool generates actionable artifacts like sales decks, win/loss analysis templates, and messaging playbooks to align product, sales, and marketing teams effectively.

主要功能

019,958 GitHub stars

02Competitive intelligence gathering and automated battlecard creation

03Multi-tier product launch planning with day-of execution checklists

04April Dunford-style positioning development and messaging hierarchies

05ICP definition and firmographic/psychographic persona mapping

06International expansion playbooks for US, UK, and DACH markets

使用场景

01Refining target audience definitions through data-driven ICP and buyer persona validation

02Designing a high-impact Go-to-Market strategy for a new SaaS product launch

03Analyzing competitors to create effective sales battlecards and objection-handling talk tracks

主要功能

019,958 GitHub stars

02Competitive intelligence gathering and automated battlecard creation

03Multi-tier product launch planning with day-of execution checklists

04April Dunford-style positioning development and messaging hierarchies

05ICP definition and firmographic/psychographic persona mapping

06International expansion playbooks for US, UK, and DACH markets

使用场景

01Refining target audience definitions through data-driven ICP and buyer persona validation

02Designing a high-impact Go-to-Market strategy for a new SaaS product launch

03Analyzing competitors to create effective sales battlecards and objection-handling talk tracks