What is the Programmatic Buyer skill?

It is a specialized capability for Claude Code that provides strategic guidance and implementation patterns for programmatic and display advertising in the cybersecurity sector.

Can this skill help with Google Display Network (GDN)?

Yes, it includes detailed instructions for managed placements, audience layering, and responsive display ad configuration specifically for B2B technology companies.

How does it handle brand safety in advertising?

It enforces non-negotiable exclusions for low-quality content and specifies viewability standards to ensure ads only appear on credible, contextually relevant sites.

Does it support Account-Based Marketing (ABM)?

Yes, the skill offers workflows for activating named-account display targeting and tracking account-level engagement signals within your CRM.

Programmatic & Display Advertising

Name: Programmatic & Display Advertising
Author: coreymaypray

bycoreymaypray

0•

营销自动化

Manages programmatic media buying and display advertising strategies specifically for B2B cybersecurity and IT service brands.

This skill acts as a specialized media planning unit for the Maycrest Group and its clients, designed to build brand awareness and pipeline through strategic display advertising. It provides comprehensive guidance on Google Display Network (GDN) setup, managed placements for cybersecurity-specific sites, behavior-based retargeting workflows, and Account-Based Marketing (ABM) display campaigns. By focusing on industry-specific brand safety and long-tail attribution, it helps marketers capture mindshare among IT decision-makers throughout complex 3-12 month buying cycles.

主要功能

01Curated cybersecurity and IT trade publication placement lists

02Evaluation frameworks for newsletter and partner media sponsorships

03ABM display targeting workflows for named account lists

04Behavioral retargeting segmentation with frequency capping logic

05Strict brand safety exclusions and viewability standards for B2B

060 GitHub stars

使用场景

01Launching a brand awareness campaign for a managed security service provider (MSSP)

02Executing an ABM campaign targeting specific high-value enterprise accounts

03Designing a multi-stage retargeting strategy to convert website visitors into leads

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add coreymaypray/sloth-skill-tree programmatic-buyer

For use in Claude.ai and ChatGPT

主要功能

01Curated cybersecurity and IT trade publication placement lists

02Evaluation frameworks for newsletter and partner media sponsorships

03ABM display targeting workflows for named account lists

04Behavioral retargeting segmentation with frequency capping logic

05Strict brand safety exclusions and viewability standards for B2B

060 GitHub stars

使用场景

01Launching a brand awareness campaign for a managed security service provider (MSSP)

02Executing an ABM campaign targeting specific high-value enterprise accounts

03Designing a multi-stage retargeting strategy to convert website visitors into leads

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add coreymaypray/sloth-skill-tree programmatic-buyer

For use in Claude.ai and ChatGPT