How does this skill help with referral fraud?

The skill provides specific technical and policy frameworks, such as device fingerprinting, manual review patterns, and minimum activity thresholds, to prevent self-referrals and gaming.

Can I use this for both B2B and B2C products?

Yes, the skill includes specific frameworks, benchmarks, and reward examples tailored for both high-ticket B2B SaaS and high-volume B2C consumer products.

Does it help with calculating program ROI?

Yes, it includes built-in formulas for calculating Viral Coefficient (K-factor), LTV-based incentive sizing, and overall program ROI vs. traditional CAC.

What is the difference between referral and affiliate programs in this skill?

It defines referral programs as customer-centric strategies focused on social proof, while affiliate programs are treated as partner-centric strategies driven by revenue and commissions.

Referral & Affiliate Growth

Name: Referral & Affiliate Growth
Author: claudiodearaujo

byclaudiodearaujo

0•

营销自动化

Designs and optimizes high-conversion referral programs, affiliate structures, and viral growth loops to turn customers into brand advocates.

This skill transforms Claude into a growth marketing expert specialized in viral mechanics and partner ecosystems. It provides comprehensive guidance on building customer referral programs and affiliate networks, from selecting the right incentive structures (single-sided vs. double-sided) and identifying trigger moments to calculating viral coefficients and implementing fraud prevention. Whether you're launching a B2B SaaS partner program or a B2C e-commerce referral loop, this skill offers data-driven patterns and implementation frameworks to scale your user base through organic word-of-mouth.

主要功能

01Viral coefficient (K-factor) modeling and ROI analysis

02Incentive sizing frameworks based on LTV and CAC metrics

03Fraud prevention strategies for referral links and codes

040 GitHub stars

05Program design for B2B and B2C referral/affiliate models

06Strategic identification of high-intent trigger moments for sharing

使用场景

01Creating a tiered reward system to gamify customer word-of-mouth marketing

02Optimizing an existing B2B SaaS affiliate program to increase partner conversion

03Designing a double-sided incentive program for a new mobile app launch

主要功能

01Viral coefficient (K-factor) modeling and ROI analysis

02Incentive sizing frameworks based on LTV and CAC metrics

03Fraud prevention strategies for referral links and codes

040 GitHub stars

05Program design for B2B and B2C referral/affiliate models

06Strategic identification of high-intent trigger moments for sharing

使用场景

01Creating a tiered reward system to gamify customer word-of-mouth marketing

02Optimizing an existing B2B SaaS affiliate program to increase partner conversion

03Designing a double-sided incentive program for a new mobile app launch