Can this skill help lower my Cost Per Click (CPC)?

Yes, it helps lower CPC by improving your Quality Score through better keyword relevance, high-quality ad copy, and optimized landing pages.

Which advertising platforms does this skill support?

This skill is primarily designed for paid search platforms like Google Ads and Bing Ads, focusing on search engine results page (SERP) visibility.

Does it provide specific keyword recommendations?

Yes, it analyzes your product or service to identify high-intent keywords and segments them by informational, transactional, and navigational intent.

How does it handle negative keywords?

The skill emphasizes the use of robust negative keyword lists to prevent wasted spend on broad match terms that don't lead to conversions.

Search Engine Marketing (SEM)

Name: Search Engine Marketing (SEM)
Author: dmend3z

bydmend3z

•

营销自动化

Develops, manages, and optimizes high-performing paid search campaigns on Google Ads and Bing Ads.

This skill transforms Claude into a specialized SEM consultant, providing a structured framework for building and auditing paid search strategies. It guides users through comprehensive keyword research, persuasive ad copywriting, and landing page optimization while ensuring technical requirements like conversion tracking and granular campaign structures are met. Whether you are launching a new e-commerce store or troubleshooting an underperforming local service campaign, this skill provides the S-tier tactics needed to maximize Return on Ad Spend (ROAS) and scale effectively.

主要功能

01Comprehensive keyword research and intent segmentation

02Strategic bid management and ROI analysis

03Granular campaign and ad group structuring for higher Quality Scores

04Persuasive ad copy generation with A/B testing support

05Landing page optimization and mobile-readiness auditing

061 GitHub stars

使用场景

01Conducting competitor analysis and unique selling proposition (USP) development

02Launching a new Google Ads campaign for a product or service

03Optimizing underperforming PPC accounts to improve conversion rates

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add dmend3z/tribo-skills search-engine-marketing-sem

For use in Claude.ai and ChatGPT

Download Skill