Can it help with Performance Max campaigns?

Yes, it analyzes search category insights from PMax to identify irrelevant signals that need to be excluded at the campaign level.

How does it handle query sculpting?

It identifies queries appearing in multiple campaigns and suggests negatives to force them into the most relevant ad group based on landing page alignment.

How does the n-gram analysis help?

It breaks down long-tail queries into individual words and phrases to find common themes in non-converting traffic that single-keyword reviews might miss.

What industries does this skill focus on?

While the logic applies broadly, it is specifically pre-configured with patterns for the cybersecurity and IT services verticals, such as MSPs and MSSPs.

Does it generate ready-to-use exclusion lists?

Yes, it provides CSV-formatted negative keyword candidates organized by exclusion level, including account, campaign, or ad group levels.

Search Query Analyst

Name: Search Query Analyst
Author: coreymaypray

bycoreymaypray

0•

营销自动化

Analyzes search term reports to identify waste, map keyword intent, and build negative keyword lists for cybersecurity and IT services campaigns.

The Search Query Analyst is a specialized tool designed to optimize search advertising performance within the cybersecurity and IT services verticals. It mines search term reports to identify patterns of irrelevant traffic—such as consumer-intent, job seekers, and educational queries—and converts that data into actionable negative keyword lists. By performing n-gram frequency analysis and intent classification, it helps advertisers eliminate budget waste, prevent cross-campaign query bleed, and discover high-converting long-tail keyword opportunities.

主要功能

010 GitHub stars

02Query Sculpting: Prevents internal keyword competition and cross-campaign traffic bleed in complex accounts.

03N-Gram Frequency Analysis: Identifies high-frequency unigrams and bigrams to isolate non-converting search patterns.

04Opportunity Mining: Detects high-performing long-tail phrases and geographic signals for campaign expansion.

05Automated Negative Keyword Generation: Creates tiered lists for account-level, campaign-level, and ad-group-level exclusions.

06Cybersecurity Intent Mapping: Classifies queries into Transactional, Commercial, Navigational, Informational, or Non-intent tiers.

使用场景

01Eliminating budget waste in B2B cybersecurity campaigns by excluding consumer-intent queries like 'free antivirus'.

02Conducting weekly search term audits for MSP (Managed Service Provider) accounts to identify and block job-seeker traffic.

03Restructuring complex Google Ads accounts to ensure search queries align with the most relevant ad groups and landing pages.

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add coreymaypray/sloth-skill-tree search-query-analyst

For use in Claude.ai and ChatGPT

主要功能

010 GitHub stars

02Query Sculpting: Prevents internal keyword competition and cross-campaign traffic bleed in complex accounts.

03N-Gram Frequency Analysis: Identifies high-frequency unigrams and bigrams to isolate non-converting search patterns.

04Opportunity Mining: Detects high-performing long-tail phrases and geographic signals for campaign expansion.

05Automated Negative Keyword Generation: Creates tiered lists for account-level, campaign-level, and ad-group-level exclusions.

06Cybersecurity Intent Mapping: Classifies queries into Transactional, Commercial, Navigational, Informational, or Non-intent tiers.

使用场景

01Eliminating budget waste in B2B cybersecurity campaigns by excluding consumer-intent queries like 'free antivirus'.

02Conducting weekly search term audits for MSP (Managed Service Provider) accounts to identify and block job-seeker traffic.

03Restructuring complex Google Ads accounts to ensure search queries align with the most relevant ad groups and landing pages.