How does this skill help with brand safety?

It includes a dedicated 'Trend Viability' scoring system and an approval checklist to flag trends that might conflict with brand safety or regulated messaging before they are adopted.

Does this skill provide content templates?

Yes, it includes templates for trend bulletins, approval checklists, creator shortlists, and viability scoring sheets.

Which social platforms are covered by the research framework?

The skill provides guidance for monitoring signals from TikTok Creative Center, Instagram Reels, X trending topics, Reddit threads, and industry briefings from Gartner or Forrester.

What is the recommended balance between trend-based and evergreen content?

The skill recommends blending evergreen content pillars with at most 20–30% reactive content to avoid audience fatigue and maintain brand consistency.

Can I use this for influencer marketing?

Yes, the skill includes a framework for the creator ecosystem, allowing you to track emerging creators, UGC submissions, and partner outreach status.

Social Trend Research

Name: Social Trend Research
Author: gtmagents

bygtmagents

•

社交媒体管理

Identifies cultural moments, audio trends, and creator collaborations to inform reactive social media content and marketing strategies.

The Trend Research skill provides a structured framework for monitoring and capitalizing on digital culture. It enables Claude to assist marketing teams in scanning platform signals from TikTok, Instagram, and Reddit, while providing a methodology to score trends by brand relevance and risk. By implementing a standardized research process and activation guardrails, this skill helps teams transition from generic posting to high-impact, moment-based content that resonates with modern audiences.

主要功能

01Standardized templates for trend bulletins and approval checklists

0229 GitHub stars

03Multi-platform signal monitoring across TikTok, Instagram, X, and Reddit

04Creator ecosystem tracking for UGC and partnership opportunities

05Trend viability scoring based on brand fit, persona interest, and risk

06Strategic content balancing to blend reactive trends with evergreen pillars

使用场景

01Refreshing creative direction for stale marketing initiatives using timely cultural POVs

02Screening viral trends for brand safety and regulatory compliance before adoption

03Planning reactive or moment-based content for rapid-response social campaigns

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add gtmagents/gtm-agents trend-research

For use in Claude.ai and ChatGPT

Download Skill