Does it provide design advice?

Yes, it includes guidelines for Hero Images, CTA placement, and typography to ensure the copy and visual design work together to drive conversions.

How does it help with SEO?

While focused on conversion, it improves SEO by enforcing clear headline structures, scannable formatting, and high-quality content that lowers bounce rates.

Can I use this for product descriptions or social media?

No, this skill is specifically tuned for web pages like Home, About, and Sales pages. For other needs, use dedicated skills like 'product-copy' or 'instagram-content'.

What frameworks does it use?

It employs the Blueprint 5-question framework, Triada persuasion principles, and PROTTO steps 4-6 for deep emotional engagement and technical clarity.

What is the Web Copy skill?

It is a specialized capability for Claude Code designed to help users write and optimize website text using psychological frameworks and conversion best practices.

Web Copywriting & Conversion Optimizer

Name: Web Copywriting & Conversion Optimizer
Author: petrogurcak

bypetrogurcak

0•

内容管理

Writes and optimizes high-conversion website copy using proven psychological frameworks and structured page elements.

The Web Copy skill provides a comprehensive framework for creating or auditing all types of website content, from homepages and 'About Us' sections to high-stakes sales and landing pages. It leverages advanced persuasion techniques such as the Blueprint 5-question framework, Triada persuasion, and PROTTO steps to ensure every word serves a specific conversion goal. By integrating psychological triggers and strict formatting rules—like the 3-line paragraph limit—this skill helps developers and content creators transform technical requirements into compelling, user-centric web text that earns the reader's attention and drives action.

主要功能

010 GitHub stars

02UX-driven formatting audits for scannability and mobile readability

03Advanced persuasion techniques via PROTTO steps 4-6

04Psychological trigger integration (Scarcity, Reciprocity, Social Proof)

059-element homepage optimization framework for maximum impact

06Conversion-focused landing page structures using Blueprint and Triada

使用场景

01Drafting or auditing homepage copy to improve UVP clarity and user retention

02Creating high-performance sales pages for new product launches or service offerings

03Restructuring 'About Us' or blog pages to better align with brand narrative and USP

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add petrogurcak/skills web-copy

For use in Claude.ai and ChatGPT