Product Launch Planner
Builds tiered go-to-market launch plans, cross-functional timelines, and launch-day runbooks for product releases.
Launch Plan is a specialized Claude Code skill from product-manager-os that transforms software ship dates into structured, cross-functional go-to-market operations. Grounded in Geoffrey Moore's Crossing the Chasm methodology, it helps product managers scale launch initiatives into T1, T2, or T3 tiers to match impact and prevent over-launching. The skill guides you through defining target audiences, core messaging, channel selection, cross-functional ownership across marketing and engineering, critical success metrics, and hour-by-hour launch day runbooks with explicit rollback triggers.
Key Features
01Explicit success metrics and data-backed abort or rollback triggers
026 GitHub stars
03Channel and asset mapping tailored to specific customer segments
04Hour-by-hour launch-day runbook with go/no-go checkpoints and dashboards
05Tiered launch scoping (T1, T2, T3) to right-size operational effort
06Cross-functional timeline generation with named task owners across pre-, launch-, and post-launch phases
Use Cases
01Standardizing GTM planning to prevent launch fatigue on minor product updates
02Drafting an internal operational runbook and launch checklist for feature deployments
03Preparing a flagship product release that requires cross-functional coordination across sales, marketing, and engineering